Overview
Revenue per unit of spend
4.45
▲ 12.00%
Payments
214
▲ 18
Spend
187,400 UAH
▲ 8.00%
CAC — customer acquisition cost
875.70 UAH
▼ 9.00%
Lead
1,612
▲ 126
CPL — cost per lead
116.25 UAH
▼ 5.00%
Spend vs Revenue
by day
RevenueSpend
CAC vs goal
customer acquisition cost drift
CACGoal 800 UAH
Funnel conversions
where the bottleneck is
1,284,600Impressions
↓ 1.4%
18,340Clicks
↓ 8.8%
1,612Leads
↓ 13%
214Payments
Directions: CAC and ROMI
where to move budget
ROMI, %CAC
Spend ↔ CAC
does CAC rise with spend?
CACSpend